Analysing Existing Online Materials

The brief is asking you to produce an interactive media product for EN which will be used by new and existing students who are looking to study at or continuing to study at EN.

In order to respond to the task effectively, you will need to look at existing materials that are aimed at the same target audience or that appeal to the same target audience.

The tasks:

1. List everything that you, as a young person choosing a new college would want to see on a college's website

2. List everything that you, as a student at EN, want to see on our college website

Analysing Existing Online Materials:

1. Go to the new EN website and discuss the target audience and brand identity for the site

2. Find two more websites (one college and one website aimed at your age group) and discuss the target audience and brand identity for each

Key terms to help:

Demographics          Primary audience          Secondary audience
Colour scheme          Logo          Images         Videos
Layout / placement of elements          Font (including serif / sans serif)
Font size          Overall quality          Shapes/text boxes / image boxes
Slogan          Text spacing